FREE Shipping



RRP: £11.99
Price: £5.995
£5.995 FREE Shipping

In stock

We accept the following payment methods


But the best part about it, is you only need warm water to wash it off, and instead of it smudging all around your eyes and then needing eye makeup remover to take it off, this just comes off in little string like tubes and requires no rubbing or make up remover it’s the best! Every couple of hours I had to run off to the toilets to wipe away the black bits that were all over my face. I was absolutely terrified to continue trying to take the rest off - thought I would have no lashes left by the end of it all. It did take a bit of getting used to after being accustomed to dissolving mascaras with oil cleansers/micellar water. You can put a different "fan out" mascara on later in the day/night if you require a bigger effect such as a night out or whatever but I never bother, I just use some eyeliner, top up any gaps with this and off I go!

I’ve taken comparison photos (see below) to show the difference in wear time between the No7 mascara and another mascara I own. I go over the lashes 2 – 3 times waiting about 10 seconds each time (I found this better than the suggestion of trying to do it in one and waiting 30 seconds). I wanted to replace the mascara from a well known (more expensive) brand that I have been using for several months (I don’t wear it every day)! Every time I wiped my eyes, mascara came off (just like it does at night when I use warm water), so don't use it unless you are swimming in cold water. But when the day is over, simply hold a cotton pad soaked in hand hot water over your eye to gently release the tubes of colour.I’ve used No 7 Stay Perfect for years and always thought it good value for money and a decent product.

It used to go on like a dream, stay in place all day but then come off with only water on my fingers. Even though it's great how this stays on all day and doesn't smudge, it was a bit of a nuisance to remove.It does last, does not smudge and the lashes look great but the problems for me were in the application and removal. Not all of us want clumpy, caked on mascara with weirdly curvy brushes that tend to stab you in the eye if you don’t hold it in a particular way, that then flakes off under your 👀 after a few hours wear. Which from memory, is possibly why I didn’t repurchase this the first time I used it all those years ago. No7 Stay Perfect Ultra mascara is a long-lasting mascara, with tubing technology that’s gentle on lashes. It makes your lashes lose volume and look spindly, then when it comes time to take it off it comes off in bits, requires lots of rubbing even with an oil cleanser and still never feels like it's been fully removed.

BLACK: Aqua (Water), PPG-17/IPDI/DMPA copolymer, Kaolin, Cera alba (Beeswax), Polyurethane-35, Jojoba wax PEG-120 esters, Methylpropanediol, Mica, Caprylyl glycol, Phenoxyethanol, Sorbitol, Potassium sorbate, Cellulose, Hectorite, Xanthan gum, Citric acid, Panthenol, Tocopherol, Caprylhydroxamic acid, Glycerin, Tropolone, Cl77499 (Iron oxides).You do need a couple of coats for BIG lashes but I think that is worth it considering so many other mascaras give me black marks on my eyelids where my eyelashes hit the eyelid - none of that with this mascara - you can get seriously sweaty and it wont budge.

This is my favourite mascara as I previously walked around with two black eyes, it doesn’t give as much volume as other mascaras but I like the ease of application and removal with this. Unlike traditional mascaras which use pigments to boost and colour; our tubing technology formula wraps flexible polymers around each individual lash, creating buildable ‘tubes’ that are kind to lashes, last up to 24 hours and can be layered up and out – adding millimeters to even the shortest of hairs. I would highly recommend this mascara - I am so impressed I actually registered to be able to comment on it. Step 1: Prep your lashes with a lash serum such as the No7 Lash Impact Lash Serum for a nourishing base. For years I have been using YSL Faux Cils mascara with Clarins fix mascara on the top because every mascara I have tried (and there have been many) smudge under my eyes.

This mascara is great to be used as a second coat, and it stops any mascara underneath from smudging. I also have tried wearing less under eye concealer and setting the under eyes with powder but no matter what I always ended up with panda eyes developing after an hour of wear. No7 Stay Perfect mascara is one of the few tubing mascaras available in the UK and the first I’ve tried. It's perfect for every day wear, however I would say it doesn't layer very well so if you are after a bolder lash, maybe for an evening look then try something like Sky high mascara by Maybelline.

  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
  • Sold by: Fruugo

Delivery & Returns


Address: UK
All products: Visit Fruugo Shop